CASE // 05

SET x Burn and Brew

Active lifestyle, Cairo

One bold visual language for a brand built for every body, every level, every vibe.

// THE CHALLENGE

SET needed to look like nothing else in its category and carry Burn and Brew alongside it without the two identities fighting.

// WHAT WE DID

We built the campaign look around one acid green and a heat blur gradient, then carried it across launch posts, social content and a full line of branded merchandise.

// SCOPE

  • Campaign art direction
  • Social media design
  • Merchandise design
  • Product mockups

// CAMPAIGN

SET launch post reading Finally, something for all of you
SET post reading Eat. Sleep. SET. Repeat.
SET post reading Built for every body, every level, every vibe
Burn and Brew is calling post
Stress off, Burn and Brew on post
SET modes post showing sleep, pilates and uni

// MERCHANDISE

SET and Burn and Brew tote bag with yoga mat
SET grip sock in acid green
SET water bottle with heat blur print
SET watch strap with heat blur print
// NEXT PROJECT ROKY All work

// NEXT STEP

Want results like these?

Tell us where the brand is today. We will come back with honest questions and a clear view of whether we are the right fit.

Brief us