CASE // 02
B&F Burger and Fries
Delivery first burgers, Sheikh Zayed
A mall location with low walk in traffic. So we took the brand to where the crowd was.
// THE CHALLENGE
B&F sits in Majarah Mall in Sheikh Zayed, where walk in traffic is low. Waiting for passers by was never going to grow the brand.
// WHAT WE DID
We positioned B&F as delivery first and built the launch around one hook: Crave. Click. Devour. Then we took the brand to the crowd with Crave Mania, a weekend activation at Lokamania with a spin to win wheel, a reusable cup and a sticker pack carrying one hashtag. On Instagram, bold type over close up food makes every post unmistakably B&F.
// SCOPE
- Brand strategy
- Launch campaign
- Event activation
- Printed and promotional material
- Social media management
// CRAVE MANIA AT LOKAMANIA
// ON INSTAGRAM
// NEXT STEP
Want results like these?
Tell us where the brand is today. We will come back with honest questions and a clear view of whether we are the right fit.
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