CASE // 07

Bassant Bahaa

Life coaching, Cairo

Calm, caring and clear. A coaching brand that people feel safe reaching out to.

// THE CHALLENGE

Coaching is personal. The content had to feel warm and honest, explain hard ideas simply, and still lead people to book a session.

// WHAT WE DID

We built the brand strategy, then turned it into a monthly content plan with a soft green visual language, real moments and simple messages, each ending with a clear invitation to one to one or group sessions.

// SCOPE

  • Brand strategy
  • Monthly content planning
  • Social media design
  • Session booking calls to action

// SOCIAL

Bassant Bahaa post reading Not every conflict needs a solution
Bassant Bahaa post reading Two people can need different things and both can matter
Bassant Bahaa post reading Sometimes opposite needs are both valid
Bassant Bahaa post reading Notice. Pause. Choose.
Bassant Bahaa post about holding the tension between both
Bassant Bahaa post reading Feel it. Understand it. Listen to it.
// NEXT PROJECT Moxie Crew All work

// NEXT STEP

Want results like these?

Tell us where the brand is today. We will come back with honest questions and a clear view of whether we are the right fit.

Brief us